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Thursday, February 22 • 2:30pm - 2:55pm
KEYNOTE (ProductWorld): Ammunition -- What’s Worth Designing in The First Place? How to Build Great Products by Becoming Design-Driven

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Robert Brunner, Ammunition, Founder & Partner

What sets a good design apart from a great one? The answer is an unwavering, almost religious commitment to doing it right. Reflecting on his 40-year career designing iconic products for Apple, Beats, and more, Robert will break down his unique design ideology and perspective and the key ideas and behaviors that result in building something truly great. He’ll share insights from working with high-profile tech founders and dive into how leaders can build a culture of faith and commitment in design needed to captivate customers and revolutionize your company's products. 

avatar for Robert Brunner

Robert Brunner

Founder & Partner, Ammunition
An early designer at Apple and Chief Designer of Beats by Dre, Robert is a globally acclaimed product designer with over 40 years of industry experience. As the Director of Industrial Design at Apple, he built its pioneering internal corporate design organization, Apple IDg. ​After... Read More →

Thursday February 22, 2024 2:30pm - 2:55pm PST
ProductWorld Main Stage
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