DeveloperWeek 2024

Guillermo Rauch, Vercel, Founder and CEO

The last 20 years of web and app development have laid the foundational infrastructure, opening the door for the accelerated technical innovation we’re seeing today. Innovations like blockchain and ChatGPT are the catalysts driving the pressure for developers to create user-first apps and services that integrate with new tech. As a result, consumers aren’t just hungry for high-speed, reliable, and personalized online experiences – they expect it. Developers are feeling the pressure, however, the tools and best practices developed by the giants of the web have remained inaccessible to the next generation of companies, both large and small - until now.
In this session, Vercel CEO Guillermo Rauch will highlight what Vercel calls the frontend cloud, a cloud native suite of tools that allows developers to build, test, and deploy high-quality web applications efficiently and quickly: democratizing previously inaccessible tools and emerging technologies for companies of all sizes. With an 800% increase in AI businesses utilizing Vercel’s frontend cloud in just the first four months of 2023, there’s an evident growing need for a streamlined way to build and deploy web applications on top of buzzy tech. Guillermo will explain how providing the necessary tools for developers can unlock unparalleled creativity and innovation. By simplifying tools and frameworks, frontend development empowers developers across industries to work efficiently and creatively: ultimately contributing to a vibrant Internet that delivers a top-of-the-line user experience.