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Friday, February 23 • 10:00am - 10:25am
KEYNOTE (ProductWorld): Atlassian -- Let Me Tell You A Story: The Power of Storytelling in Product Design

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Mark Cruth, Atlassian, Principal Modern Work Coach & Designer

Picture the last time you were told a great story…how did it make you feel? Were you inspired, motivated, or moved to action? As Product Designers, we create experiences that allow our customers to explore new ideas, and storytelling is one of the most powerful tools we have available to help us to do this. During this interactive session, you will learn the basic framework to construct a powerful story that supports the journey of your user based on the work of great storytellers including Stephen Denning, Walt Disney, and Steve Jobs. You will learn about the different types of stories you can tell and which situations are best for each type. You will also have an opportunity to craft and share a story using the storytelling framework learned during the session in order to practice creating a user experience through narrative. So gather round everyone and let me tell you a story… 

avatar for Mark Cruth

Mark Cruth

Modern Work Coach / Designer, Atlassian
Focused on practice over theory, Mark is a pragmatic modern work designer and coach. With over a decade of experience experimenting with teamwork practices at places like Boeing, Nordstrom, TD Ameritrade, and Rocket Mortgage, Mark's mission is to inject modern ways of working, a transformation... Read More →

Friday February 23, 2024 10:00am - 10:25am PST
ProductWorld Main Stage
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