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Tuesday, February 27 • 9:00am - 9:50am
[Virtual] PRO WORKSHOP: Collaborative Creation: How We Built an API Ecosystem Hand-in-Hand with Developers

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Hamza Habeeb, Adobe, Senior Developer Advocate

Imagine a journey where developers and a tech giant join forces to shape a thriving API ecosystem. In this captivating session, Hamza Habeeb, Adobe's developer relations expert, will take you on an adventure through the intricate process of building a robust API framework, all while fostering a strong partnership with the developer community.

Our story begins with the nurturing of a vibrant developer community, providing grants to ignite passion, and attracting enthusiastic participants. We'll share the excitement of venturing into beta testing, actively involving developers, and the triumphant moment of launching our developer add-on marketplace.

But our story doesn't end there. Discover how we embarked on a continuous journey of improvement, guided by invaluable user feedback. We'll unveil the development of essential features like 'sharable links', moments that changed our teams direction, and share our experiences in enhancing the developer experience.

And upon our launch, the vibrant world of add-ons, powered by these APIs, found its way into the hands of countless Express users worldwide. This not only extended the creative horizons of users but also provided a new avenue for developers to connect with an ever-expanding audience.

Our journey of creating the thriving Express developer ecosystem has indeed come full circle, and we're thrilled to guide you through every step of this remarkable odyssey.

This session extends a warm invitation to immerse yourself in a realm where strategies, challenges, and triumphs seamlessly interweave. Whether you're an API strategist, a developer, or simply curious about the art of forging robust developer partnerships, our story is sure to ignite your inspiration and equip you with tangible insights to script your own tale of triumph.

avatar for Hamza Habeeb

Hamza Habeeb

Senior Developer Advocate, Adobe
Meet Hamza, Adobe Express' friendly face with over 8 years in developer relations. As an advocate, he runs hackathons and workshops, championing innovation while ensuring developers' voices are heard. A seasoned speaker at events like DevRelCon London and NASA's JPL, Hamza loves teaching... Read More →

Tuesday February 27, 2024 9:00am - 9:50am PST
VIRTUAL PRO Stage A https://app.events.ringcentral.com/events/developerweek-2024/sessions